Weldmark brand partner, Direct Wire & Cable, Inc., was started in 1977 in a garage when an opportunity to sell welding cable to welding distributors was noticed. Direct grew and expanded into an industry leader in the welding industry, using strong relationships and high-quality welding cable products. They now manufacture power cables, extension cords, plugs and adapters along with their well known Flex-A-Prene® welding cable. Located in northern Lancaster County, Pennsylvania, Direct has expanded into one of the premiere wire factories in the United States, serving the welding, power rental, and industrial cable markets. The 85,000-square-foot wire factory is home to both a state-of-the-art wire factory and an assembly and packaging facility.
Quality, service and sustainability are the foundation of success for Direct Wire & Cable. Their goal is to exceed customer’s expectations through industry-leading innovation, state-of-the-art technology, and above all else, the employee’s commitment to the vision. Reducing the carbon footprint of Direct’s factory has been taken to heart. Many of the decisions that are made at the state-of-the-art factory help do two things: create a higher-quality product, and help reduce the impact on the environment. They do everything from redirect heat from the machines and water chillers keep the factory warm in the winter and cool in the summer to motion-sensored lighting that shut off after 15 minutes of no motion .